Building
Growing Xeller and owned commerce businesses in the UAE and Saudi Arabia.
Now · Last updated September 2026
Now
A current view of the businesses, operating questions and ideas receiving the most attention.
Working with brands
Running agreed marketplace operations, with attention to sales growth, what remains after costs and stock available to keep selling.
Improving
Margins, cash timing and how much to reinvest. Building teams and systems that reduce dependence on me.
Writing
The decisions behind growth: committing cash, buying stock, handing over responsibility and learning from the results.