From operating for others to owning what I operate.

My background in engineering, operations and supply chain shapes how I build businesses today. I began building marketplace businesses alongside that career.

A brand operating across the UAE and Saudi Arabia crossed AED 1 million in revenue under my operating responsibility.

I have built and operated businesses serving the UK, EU, US and Gulf markets. Today my focus is the UAE and Saudi Arabia. I decide what stock to buy, how much cash to commit and when to reorder.

The next questions are what the business earns after costs, how quickly cash returns and how much to put back into growth.

I am also growing Xeller, an operating partner for brands selling or preparing to launch in the UAE and Saudi Arabia. We run agreed marketplace, stock, order and logistics work through one accountable team.

My role is to oversee that delivery and help brands grow sales while improving what they earn after costs. That means looking at pricing, fees, advertising and stock together, then following through on the day-to-day work.

I am working on stronger margins, better cash timing and teams that can make routine decisions without waiting for me. Growth needs money and people. I want to understand where each additional commitment improves the business and where it adds risk.

I write about those choices, what I am learning and the questions I have not settled yet.