Business owner · Operator · Builder
I build and operate businesses, including Xeller and owned commerce businesses. Today my focus is growth in the UAE and Saudi Arabia: improving margins, managing cash and deciding where to reinvest. Through Xeller, I work with brands on the operations behind their growth.
Operating foundation
A record of the businesses, markets and operating responsibility behind the work.
Current focus
A current view of the businesses, operating questions and ideas receiving the most attention.
Read the Now pageGrowing owned commerce businesses and Xeller, with responsibility for the money committed and the work delivered.
Running agreed operations for brands in the UAE and Saudi Arabia, with a focus on sales growth, margins and stock.
Reviewing margins, cash tied up in stock and how much to reinvest. Building systems that reduce dependence on me.
What I considered, what I chose and what happened or remains open.
Latest writing
Notes on building businesses, the money they need and the decisions I am working through.
All writingSales show that customers are buying. I also want to know what remains after costs, when the cash comes back and how much the next stage of growth needs.
I began building businesses alongside employment. Today the work is about growing what I own, funding the next stage and making decisions I can carry through.
A product can earn a margin and still need more cash with every reorder. I look at the payments between buying stock and receiving the money before committing to growth.
More people handling tasks did not remove me from the decisions. I started changing who could decide, what they were responsible for and when they needed to come back to me.
Businesses
Owned commerce businesses and Xeller. Across both, I focus on sales, what remains after costs and the cash needed for the next stage of growth.
All businessesXeller is an operating partner for brands selling or preparing to launch in the UAE and Saudi Arabia. We run agreed day-to-day work across marketplace accounts, stock, orders and logistics, with one team accountable for execution. The focus is growing sales and improving what the brand earns after costs.
Visit XellerI build and operate commerce businesses directly. That means deciding what stock to buy, how much cash to commit and when to reorder. My focus is growing sales, improving margins and deciding how much to reinvest while keeping the business funded.
In the media
A conversation about building commerce businesses, reinvesting earnings and managing the cash needed for growth.
Read the interview